Farah Bendary is an event planner based in Cairo, Egypt.
She primarily specializes in luxury weddings, and she needed a visual identity to reflect that.
Farah Bendary was one of my first ever projects. I did the original when I was 16. It was time.
She plans luxury weddings in Cairo. I wanted her brand to feel like the wedding planner of your dreams. the one you trust not just to show up, but to make sure no knife is improperly placed.
I hand-drew the ornaments from wedding flowers I'd been collecting. Redid the entire identity fifteen times. Then it clicked.
The palette is earth and ceremony, warm neutrals, dried florals, maroon because romance should feel like something.
Some brands announce themselves. This one makes you feel like you're in good hands.
