Social design is where a brand identity proves itself.
Here's how FIVE very different brands show up.
LULI BEBÉ
I am nowhere near Luli Bebé's target audience. That was the challenge.
Luli Bebé is a Forbes-featured diaper bag brand, and the brief was essentially: make something practical feel genuinely elegant. The first gif is about that. Clean, minimal, a bag you actually want to carry.
The second one is different. The bags were on sale, and I wanted every mum to see herself in it. Not just one mum. Every mum.
KELA
KELA is a luxury hair accessory brand, and this was a Valentine's Day concept built around one idea: you can be your own valentine.
"A love letter from you to you." That's what KELA is. The whole direction. warm, feminine, a little indulgent. came from that. Not waiting for someone else to pick something out. Just choosing yourself.
LAU
PEEBLES
i got to work for peebles, one of the biggest u.s. real estate developers, under the agency i work for. i created social media templates for their posts that showcased their properties, allowed them to share featured articles, and shed light on their employees.
studio maiia
Studio Maiia was so far outside my comfort zone I had to learn a new one.
I'd been living in corporate. Clean, structured, safe. Studio Maiia is none of those things. it's a brand built for people who dress the way they want, not the way they're told. Matching that energy meant unlearning a lot of what I'd been doing.
I played with textures, broke proportions, pushed things further than felt comfortable. The whole process was figuring out the line between too much and just enough.
